There is a lot of interest at the present time in the role that Enterprise 2.0 web applications can play in enhancing business performance. In a survey lately conducted by Trampoline Systems, a London-based provider of social networking software, 94% of U.K. and 82% of U.S. businesses believe the new technologies will be beneficial to use at work. Other recent researches show similar results.
This keen attention to Enterprise 2.0 trend is easy to explain. Many organizations today suffer from the lack of internal visibility. They are using software systems, which let them create a detailed plan with a structure that is imposed from the top. This plan often reflects the initial vision of managers well enough. However, plan is hard to keep up-to-date, as it takes a lot of time and effort from the managers. They need to pull information from their employees, manually update the plan, after that communicate the changes to the staff and report to corporate executives. This huge onus of routine jobs leads to managers’ reluctance to update plans regularly. The result is most probably an obsolete project or strategic plan, sitting on a shelf. In many organizations, such a plan will also miss a lot of the field knowledge coming from the bottom-up.









